Kim Taylor-Galway :: Who We Are - Emergency Exercises Canada Pandemic Exercises Emergency Exercises Canada - WWP & Associates, Ontario Canada | Media relations training, Social Media Training, Effective Presentation training, Emergency Media training

Kim Taylor-Galway

International, National and Local Radio and Television Anchor/Host/Reporter/Interviewer, Producer, Writer, Line-up Editor
Media Member since 1989
Media Relations Consultant since 1999
Author and contributing author to a number of publications and books including the Crisis Communications chapter of Building Media Relations, 2nd Edition by Susan Sommers, Oxford University Press 2008
President of Media Communications Canada

As an active media member I can share with you several secrets about the way media work. For starters, crisis is our starting bell for placing accountability squarely when it belongs. And we will do this with or without you. Media members rely on you to accept responsibility to ensure media "hear" and "understand" everything you feel is necessary to tell them. The more frustrating it is for you when an angle to a story that seems important to you goes unnoticed while other stories send them banging down your (or your competition’s) door, the more pressing your job becomes to attract and retain media interest regarding your side of the story.

Empowerment enables you to work wonders, even when it comes to interviews during scrutiny and crisis. I can intimately share with you first-hand accounts of the frustrations media members encounter when trying to cover breaking stories about companies who refuse to talk to us. You will see media in a while new way once you understand the limitations organizations who haven’t been media-trained impose - and what media are forced to do instead.

My unique personal perspectives have also shaped working with a number of prominent organizations that include Ontario Hospitals; private industry and municipal government organizations in various departments. Media and consulting experiences have included some of the most high profile crises of the past decade including 9-11, Northeast Blackout of Summer of 2003, Tsunami Boxing Day 2004, S.A.R.S 2003 (focus on the Canadian Hospital Crisis of March onwards that year), Hurricane Katrina 2005, Real Estate Crash 2009, Haiti Earthquake 2010, BP Spill of 2010 as well as a multitude of various municipal, national and international governmental matters, charity/church scandals and private sector issues/crises.

Remember: the worse the crisis, the more attractive it is to the media. If crisis struck today, would you really be media ready?

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