Social Media Workshop :: Welcome to 21st Century Communications :: Emergency Exercises Canada Pandemic Exercises Emergency Exercises Canada - WWP & Associates, Ontario Canada | Media relations training, Social Media Training, Effective Presentation training, Emergency Media training

Social Media Workshop: Welcome to 21st Century Communications

Workshop Objectives

Examine evolution of social media
Definitions and examples of current social media
Explore possibilities for using social media
How to set up social media programs
Creating social media opportunities

Note: This workshop must be held in a location where access to the Internet is available.

Agenda

9:00 am - 9:30 | Introduction and objectives. Convergence of Six Factors affecting social media

9:30 am - 10:00 | Definition of social media and influential programs. Establishing an “Appropriate Use” policy

10:00 am - 10:15 | Break

10:15 am - 1045 | "Lead, follow or get out of the way." Recent social media examples

10:45 am - 11:15 | Adaptation of tradition media to social media scene.

11:15 am - 12:00 | Communicating directly with the public with social media

12:00 - 1:00 | Lunch

1:00 - 1:45 | Five "Key Questions" when considering using social media, Social media tools.

1:45 - 2:30 | The new rules for traditional media, managing concerns about social media

2:30 – 3:15 | Setting up your social media account. On-line walk through of "how to do it."

3:15 – 4:00 | Examine current leading-edge usage of social media, i.e., North Africa, New Zealand, Japan, Slave Lake, Alberta. (Note: This portion is continuously updated as new events occur)

4:00 – 4:15 | Summary, questions and answers, evaluation

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